Chapter Five: "Why the Fries Taste Good"
J.R. Simplot is "America's great potatoe barron". He was born in 1909 and dropped out of school at age fifteen. Soon, at age sixteen became a potatoe farmer. He eventually became the largest shipper of potatoes in the West. At the age of thirty six, Simplot had his own farms and factories. His connection to the fast food industry began when he started freezing foods such as french fries. He sold his frozen fries to McDonalds, making a huge profit.
Potatoe farms in Idaho have changed in the last twenty five years from old fashioned picking and sorting to a world with new appliances such as the potatoe sorter and dehydrator. "Marvelous innovation after another promised to simplify the lives of American housewives."
McDonalds french fries taste different because the McDonald brother developed a way to make them. They used crisper, thinner potatoes in a special frier. When Simplot tried to sell the McDonalds brothers his frozen fries, he offered to make a factory souly for manufactoring McDonalds fries. The brothers took the offer.
Sunday, January 31, 2010
Sunday, January 24, 2010
Introduction
Introduction
Comparing the amount of money spent on fast food to other products, the author states how more is spent on fast food than on higher education. Also, that in 2000 over 110 billion dollars was spent on it. "Americans now spend more money on fast food than on movies, books, magazines, newspapers, videos, and recorded music--combined." Schlosser states, pretty much summerizing the comparison of money spent on fast food to other items.
Fast food is worth studying because it is a whole new revolution in the world, especially in our home of America. Studying why fast food is a large portion of the Americans' diet also shows how laziness has left a mark in the average American. "The fast food industry has helped to transform not only the American diet, but also our landscape, economy, workforce, and popular culture." Schlosser says [page 3] The author also describes how the fast food workforce has grown and changed through the years. Starting from only a small hot dog and hamburger stand, the industry is now located in hundreds of thousands of different places from schools to theme parks.
Some of the observations of McDonald's the author makes in the book are that it is responsible for 90 percent of the country's new jobs. McDonalds also has over twenty-eight thousand restaurants worldwide. McDonalds is the world's most famous brand, beating Coca-Cola. Something that shocked me, is when Schlosser states, "The Golden Arches are now more widely recognized than the Christian cross." [page 4] McDonalds is becoming a way of life for Americans.
The hearth of the fast food industry is Southern California.
Finally, the author wrote his book, "out of belief that people sould know what lies behind the shiny, hapy surface of every fast food transaction. They should know what really lurks between those sesame-seed buns."
Comparing the amount of money spent on fast food to other products, the author states how more is spent on fast food than on higher education. Also, that in 2000 over 110 billion dollars was spent on it. "Americans now spend more money on fast food than on movies, books, magazines, newspapers, videos, and recorded music--combined." Schlosser states, pretty much summerizing the comparison of money spent on fast food to other items.
Fast food is worth studying because it is a whole new revolution in the world, especially in our home of America. Studying why fast food is a large portion of the Americans' diet also shows how laziness has left a mark in the average American. "The fast food industry has helped to transform not only the American diet, but also our landscape, economy, workforce, and popular culture." Schlosser says [page 3] The author also describes how the fast food workforce has grown and changed through the years. Starting from only a small hot dog and hamburger stand, the industry is now located in hundreds of thousands of different places from schools to theme parks.
Some of the observations of McDonald's the author makes in the book are that it is responsible for 90 percent of the country's new jobs. McDonalds also has over twenty-eight thousand restaurants worldwide. McDonalds is the world's most famous brand, beating Coca-Cola. Something that shocked me, is when Schlosser states, "The Golden Arches are now more widely recognized than the Christian cross." [page 4] McDonalds is becoming a way of life for Americans.
The hearth of the fast food industry is Southern California.
Finally, the author wrote his book, "out of belief that people sould know what lies behind the shiny, hapy surface of every fast food transaction. They should know what really lurks between those sesame-seed buns."
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