Friday, February 26, 2010

Chapter 1: The American Way

Chapter 1
Carl Karcher first purchased a hot dog cart and sold hot dogs, chili dogs, and tamales for a dime each, and soda for a nickle. He soon purchased another hot dog stand. By the end of 1944, Karcher owned four hot dog carts in LA. A restaurant went on sale, and Carl took a chance! Carl's Drive-In Barbecue soared after World War II. Carl opened Carl's Jr. in 1956. It was a success until new higher-priced dinners were served in Texas.

General Motors wanted to buy trolley systems throughout the USA because they dismantled the tracks and turned them into bus lines. This was inspired by the triumph of the automobile.

The "Speedee Service System" started when the McDonalds fired all their carhops in 1948. After three months, McDonalds reopened with increased speed, lower prices, and a way to raise the volume of sales. There were principles of a factory assembly line applied to a commercial kitchen. It got off to a rocky start, but the "Speedee Service System" eventually gained acceptence and has now impacted so many other restaurants.

Other fast food restaurants that were inspired by McDonald's approach to food service are Dunkin' Donuts in 1948, Insta-Burger-King 1953, Wendy's Old-Fashioned Hamburgers, Domino's, and Kentucky Fried Chicken in 1952.

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